Any owner of a business would be smart to begin an marketing campaign immediately. This includes collecting email addresses of individuals interested in your products and services and delivering them information and offers related to the topic of interest in email form.
The decision of how often you should email is less clear. The choice must be made by looking at several factors.
Here are some ideas to help you determine the optimal length of time between emails.
Look at the marketplace. Imitate what your competitors are doing, particularly those who are successful. At least, use their example as a pattern to begin from.
When you start getting email readers, make a point to ask them who often they want you to receive messages from you. Make note of the fact that sometimes people do not always tell the complete truth in situations like these. People may say they would never purchase anything from telemarketers, but in fact their own credit card statements reveal exact opposite.
Instead of trying to figure out why this happens, it is better to simply acknowledge that it happens and act accordingly.
What it means is that in marketing, you should not take anything for granted. Proper testing will reveal the truth.
The other item you should keep in mind is the difference between autoresponders and broadcast emails.
Autoresponder emails: decide how how often you will send out your autoresponder emails. You could decide to send them every day.
Broadcast emails: you will have to write these emails (or have them written), so give some thought the pace at which you can crank out the emails. Even more importantly, what frequency will your readers appreciate?
With some effort, you can decide the frequency that is optimal for emails sent from your email marketing system
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